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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Case Study 12.1_Sustainable Tourism

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Q Do you think demarketing strategies in natural areas conflict with conservation efforts? Why or why not? What more can be done to encourage support for conservation? Which of the demarketing strategies used by Blue Mountains National Park are most effective at achieving visitor management? Why? What strategies do you think are least effective? Why? What can be done to encourage a more strategic approach to visitor management at Blue Mountains National Park? How could you encourage staff to become more engaged and deliberate in the demarketing process?

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When it comes to areas that need conservation efforts, demarketing can be actually a blessing in disguise as it reduces demand for the area and resultantly decrease the number of visitors. It helps to conserve the areas more efficiently and implement strategies that work in restoring the natural beauty of the area. Reduced visitation working favor of conservation as an unintended effect, as was evident here, along with greater awareness among tourists towards why the place needs to be conserved and how tourists contribute by not overcrowding.